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The JASIRI Growth Accelerator supports existing businesses with high growth potential to achieve key growth milestones and get ready for investment.

The Growth Accelerator focuses on startups from Rwanda or Kenya with market-creating innovations i.e. businesses solving difficult problems and providing goods or services to a large number of people.

These businesses must have achieved product-market fit. A lack of sufficient traction is a common cause of early-stage businesses’ struggle to fundraise. Yet, the nature of Market Creating Innovations is that they are expensive to build and require funding. Thus, the focus of the accelerator is on helping businesses gain the traction that matters to raise investment and achieve growth.

The JASIRI Growth Accelerator bridges the funding gap that exists for businesses solving difficult problems, birthing Market Creating Innovations, and hence distinct funding needs.


The Growth Accelerator is a three-month virtual program which follows a carefully designed framework that guides and fast-tracks founders to achieving the key metrics that will grow their businesses and make them investable.

At the end of the three months, businesses that meet the program requirements pitch to a highly-esteemed network of JASIRI investment partners. Successful businesses will raise US$75 000 from JASIRI, with the opportunity for additional funding from JASIRI co-investors.

Furthermore, after the completion of the three-month program, businesses engage in monthly accountability coaching and mentoring sessions to continue accelerating their growth.

The Growth Accelerator program is composed of 11 key topics:

  • Problem-solution
  • Market sizing
  • Product and value
    Growth strategy
  • Market Creating Innovations
    Growth Tools

  • Creating a high-performing team
  • Strategy, team, and execution
    Marketing and sales
  • Revenue models
  • Fundraising


Jasiri invests in East-African Talent and start-ups at the early and high risk phases of a meaningful entrepreneurial journey. We introduce entrepreneurship development programs at two stages of the entrepreneurial journey:

Acceleration: 3 Month Intensive (Virtual)

Weekly tutorials and office hours.
Monthly pitching practicals.
Bi-weekly coaching and accountability sessions.
Final demo day and opportunity for $75k+ investment

Post Accelerator Support: 9 Month Growth Monitoring & Support (Virtual)

Monthly accountability coaching and mentoring sessions to support businesses to grow and reach key milestones
The businesses also get credits (AWS, Hubspot, Freshdesk, Zendesk) and business support services


To be accepted into the Growth Accelerator program, the Startups must exhibit the following:

Large potential market
Market-Creating Innovation Potential to address non consumption ie trying to solve difficult problems and providing goods or services that were previously not accessible or affordable to a large number of people.
Existing user base
Generating revenue
Consistent growth in revenue or user acquisition
Proof of legal Registration and tax compliance in Rwanda or Kenya


The Recruitment Committee hosts bi-weekly information sessions for interested businesses who would like to get detailed information about the Growth Accelerator, how to apply and any other relevant information.

  • Step1: Complete quiz
  • Step2: Complete and submit application form
  • Step3: Attend the application interview
  • Step4: Announcement of the selected businesses